![]() ![]() Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort and protection possible. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Upcoming releases include the official SXSW 2020 comedy Golden Arm documentary on the improv legend Del C lose: For Madmen Only the TIFF breakout feature Shiva Baby and more.īuilt by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. Recent Utopia titles include official Sundance 2020 selection Bloody Nose, Empty Pockets celebrated fashion documentary House of Cardin Academy Award Winner Errol Morris’ American Dharma Annabelle Attanasio’s Cannes breakout, Mickey and the Bear, starring Camila Morrone Tim Heidecker’s Adult Swim comedy, Mister America Liam Firmager’s portrait of trailblazing singer-songwriter Suzi Quatro in Suzi Q and, the 4K restoration of Hal Needham’s 1986 cult-classic, RAD, among others. You can stream the Special Edition of RAD at /content/rad or purchase the 4k Blu-ray disc at HERE.įounded in 2018, Utopia Media is a film distribution and sales company with a ‘filmmaker first’ approach co-founded by filmmaker Robert Schwartzman. Levy (Wedding Crashers) and executive produced by Jack Schwartzman (Being There, Never Say Never Again). ![]() Hal Needham, incidentally, was the inspiration for Brad Pitt’s character in Once Upon a Time in Hollywood! The story and script for RAD was written by Sam Bernard and Geoffrey Edwards, produced by Robert L. A sleeper hit upon its initial release, RAD has become one of the iconic cult films of the 1980s and amongst BMX professionals, spawning fan clubs and repertory film screenings for decades. etnies also remains privately held and operated by former pro skateboarder and BMX enthusiast Pierre-Andre Senizergues.ĭirected by Hal Needham (Smokey And The Bandit, The Cannonball Run), RAD follows Cru Jones (Bill Allen), a small-town kid determined to win an infamous BMX race set on a nearly impossible course known as Helltrack. RAD, originally Executive Produced by the late Jack Schwartzman, was restored and re-released in 2020 by Utopia Media, co-Founded by his son and filmmaker Robert Schwartzman. ![]() In addition to their shared 1986 and BMX sport roots, both RAD and etnies are private, family-owned businesses. Available now on and at better retailers, the etnies x RAD collection is stacked with two different shoe styles, four short sleeve t-shirts, two long-sleeve t-shirts, a hooded sweatshirt as well as socks and hats. etnies’ global distribution makes this limited product available to fans around the world. RAD is a powerful piece of BMX pop cultural nostalgia with an international cult following. Celebrating their respective 35th anniversaries after having both originally debuted in 1986. Today, etnies and cult-classic BMX film RAD are proud to officially launch the first-ever production of RAD limited footwear and apparel.
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